iOn

iOn

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About

About

In 2003, we began with a dream of sports marketing and no talent for standing still. Every new place taught us something that was not in the plan.

We are live marketing that refuses to settle for the obvious. A good brand does not talk at people. It happens alongside them. Going further has never been just a move. It has always been who we are. And when an idea is too good to wait for a brief, it becomes a brand of our own.

Who we are

We grew the way brands that matter grow: with time, repertoire and consistency.

It all began in 2003, bringing together creative restlessness, an entrepreneurial spirit and the will to make brands happen in the real world.

We are strategists, storytellers and cultural connectors. We create brand experiences, live marketing, activations, events and trade. With SportiOn, the same way of working reaches sports marketing.

Making brands happen live
2003
Fronts, iOn Live and SportiOn
2
Cities across Brazil and Europe
8
Brands of our own, from idea to operation
3

Products

Ideas of our own

Three brands of our own, from idea to production and delivery. The best proof of what we can do is doing it ourselves.

  1. TECH RUN

    The race for the innovation ecosystem

    Founded in Lisbon alongside WebSummit in 2024, it has since run in Madrid, Valencia, Curitiba and Leiria. A project built on three principles: technology experience, sustainability and networking.

    • Lisbon
    • Madrid
    • Valencia
    • Curitiba
    • Leiria
    TECH RUN
    TECH RUN, 2
    TECH RUN, 3
  2. Corrida Noite Feliz

    Curitiba’s Christmas race

    A festive, social race celebrating Christmas. It takes place in Curitiba every year, since 2024.

    • Curitiba
    • Every Christmas
    • Festive and social
    Corrida Noite Feliz
    Corrida Noite Feliz, 2
    Corrida Noite Feliz, 3
  3. Fitback

    Active living at work

    An app that promotes active living inside organisations.

    • App
    • Organisations
    • Active living
    Fitback
    Fitback, 2
    Fitback, 3

Team

Real experience, close to every project.

iOn brings together a multicultural, distributed team with different perspectives, specialisms and locations. With accessible leaders and experienced people involved where it truly makes a difference.

  • Ana Gigante
    Ana GiganteHead of Accounts
    Ana Gigante

    Ana Gigante

    Head of Accounts

    An advertising graduate of ULBRA, Ana is from Rio Grande do Sul and based in Rio de Janeiro. During her ten years at iOn, she has led national projects for Coca Cola and Claro and Sony Music activations at festivals including Rock in Rio. She is also a founding partner of Rehab Ateliê, a sneaker restoration and cleaning studio in Rio.

  • CB
    Clarissa BessaHead of European Operations
    CB

    Clarissa Bessa

    Head of European Operations

    Illustrative bio

    Coordinates different perspectives and cultures to bring brands, teams and experiences closer together in Europe.

  • CH
    Cristiano HacklLive Marketing Planner
    CH

    Cristiano Hackl

    Live Marketing Planner

    Illustrative bio

    Turns questions into creative directions, connecting culture, behaviour and brand experiences.

  • Francisco Santos
    Francisco SantosFounding Partner | Managing Director
    Francisco Santos

    Francisco Santos

    Founding Partner | Managing Director

    With an MSc in Marketing Administration from UFPR, Francisco is an entrepreneur in the creative industries. He has founded agencies and startups and led live marketing projects in Brazil for brands including Nike, Danone, Unimed and Coca Cola. In Europe, he was Wallbox’s global head of brand experience, developing campaigns across countries and platforms such as SXSW, CES, Madrid Open and FC Barcelona.

  • GP
    Giulia PetitemberteSenior Producer
    GP

    Giulia Petitemberte

    Senior Producer

    Illustrative bio

    Combines production insight and attention to detail to shape ideas and support their delivery.

  • IC
    Ivan CoelhoHead of Creative Operations
    IC

    Ivan Coelho

    Head of Creative Operations

    Illustrative bio

    Connects creative work, planning and operations to turn ideas into experiences. Supports the team and partners throughout each project.

  • IA
    Izabel AlmeidaAccount & Project Manager
    IA

    Izabel Almeida

    Account & Project Manager

    Illustrative bio

    Looks after conversations and details so every stage moves forward with clarity, collaboration and care.

  • LM
    Leonardo MonteiroSenior Producer
    LM

    Leonardo Monteiro

    Senior Producer

    Illustrative bio

    Coordinates suppliers, teams and schedules to bring the experience to life at every touchpoint.

  • Leonardo Schneider
    Leonardo SchneiderController
    Leonardo Schneider

    Leonardo Schneider

    Controller

    A law graduate of UFPR with over 15 years of experience in corporate law, governance, finance, strategic contracts and international business. His work covers company structuring, risk management, complex negotiations and legal and operational support for projects.

  • LG
    Luca GlaserSports Biz Dev & Comms
    LG

    Luca Glaser

    Sports Biz Dev & Comms

    Illustrative bio

    Brings sport, communication and new opportunities together, connecting brands to communities in motion.

  • TF
    Tatiana FigueiredoAccount & Project Manager
    TF

    Tatiana Figueiredo

    Account & Project Manager

    Illustrative bio

    Follows projects from the first conversation to delivery, connecting clients, creative teams and production.

  • VP
    Victoria PrestesAdministrative and Finance Assistant
    VP

    Victoria Prestes

    Administrative and Finance Assistant

    Illustrative bio

    Supports the administrative and financial organisation behind the team’s daily work and projects.

Different places. The same connection.

Our presence connects Brazil and Europe through the iOn team and partnerships.

CuritibaBrasil · iOn team

iOn team

Partnerships

Bring us the challenge

A tight deadline, multiple locations, an open scope and plenty of people to align? That is how most of our projects begin.

About | iOn