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Programa de Educação Ambiental
Client
Coca Cola
Specialism
iOn Live

Environmental education that leaves the booklet and becomes something you do.

Coca-Cola's environmental education programme, taken to communities and schools. The risk with this kind of project is always the same: it turns into a lecture and ends in polite applause.

We turned the content into workshops, with sorting, care for green areas and a conversation about what each person does once the team leaves. People walked away with something to do, not a leaflet.

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Programa de Educação Ambiental | iOn