FM Festival · Coke Coins

A currency of its own that turned consumption into experience inside the festival.

At FM Festival, Coca-Cola needed more than a point of sale. It wanted a reason for the audience to come back to the brand space across the days of the event.

We created Coke Coins, a festival currency exchanged for experiences, gifts and access. The brand stopped being a kiosk on the side and became an economy of its own inside the programme.