A public square turned into services, play and citizenship for a whole day.
Coca-Cola wanted to be where city life already happens, not on a stage built for the brand. The square was the answer: public ground, free entry and people who were passing by anyway.
We built a structure that brought together services, activities for children, a photo point and seedlings to take home, with a trained team welcoming whoever arrived. The brand showed up as the host of the place, not its owner.
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