Sustainability explained inside the operation, for the people who run it.
Planeta Atlântica is the bottler's sustainability programme, and the hardest audience to convince is the one at home: the people who work the plant and the distribution centre every day.
We took the programme inside the sites, with activations during shifts, materials at the workstation and conversation with the operators. No auditorium and no invitation: the content went to where people already were.
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