The trial that decided who would run the 600 km between São Paulo and Rio.
Nike had to choose, among many runners who signed up, who would take on the 600 km challenge. The trial had to be a real race and a brand experience at the same time.
We produced it as a full running event, with course, timing, warm-up and a results ceremony. Those who did not make it had still run a race, not taken a test.
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