A bottle carved from ice, on the beach, in high summer. It exists until it doesn't.
Summer, the beach and a brand everyone already knows by heart. Getting attention in that context is not a question of volume, it is a question of idea.
We served Coca-Cola in an ice bottle that melts while you drink it. The object became a photo, the photo became a conversation, and the activation travelled far beyond the people on the sand that day.
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